IMPROVE
STUDENT
OUTCOMES.

Basta is the career navigation partner that turns first-generation degrees into strong first jobs.

TRUSTED BY 100 + EMPLOYERS INCLUDING

HOW IT WORKS

  • Career Navigation Assessment

    For students
    A 20-minute assessment that maps strengths, drivers, and goals to a personalized career direction. Built on 70,000 first-gen journeys.

    What your team sees
    Which students have started, the paths they are exploring, and the earliest signals about fit and readiness and aggregate data on the full cohort. 

  • Live Career Workshops

    For students
    Cohort-based sessions for resumes, networking, interviews, and job-search strategy. Unlimited access to best-in-class content. Over 40hrs of workshops a month.

    What your team sees
    Engagement, completion, and skill-building progress across cohorts. Who is making the most out of the opportunity and who needs a nudge.

  • Curated Job Board

    For students
    Opportunities that are matched with precision to their interests, strengths and experiences. They can also see if roles they browse across job sites like Handshake and Linkedin are a good fit, save them and track their applications in one place.

    What your team sees
    How many jobs students are bookmarking and how many applications they're self-reporting.

  • Real time career-readiness insights

    What your team sees

    A live view that you can filter by cohort, major and career readiness level of where your students are stuck, what support they may need, to inform how and when to step in. Aggregate insights available  to drive cross-campus alignment.

“After nearly 27 years in career services—including more than a decade in higher education—I’ve seen many assessment tools used across college campuses. Seekr, Basta’s career assessment, has been one of the most transformational I’ve seen. It gave us a clearer understanding of students who were actively applying for jobs but lacked clarity about whether those roles were the right fit, as well as students who were putting in the effort but not getting interviews. Those insights are helping our career center sharpen its strategy, align our support, and give students greater clarity about both their job search and their career path.”

Charles Jennings, Jr., GCDF
Executive Director of Career and Professional Development and Student Success

North Carolina Central University

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university and NonPROFIT Partners

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A PROVEN MODEL

300+campuses in all 50 states

80,000 students

With Basta, first-gen students nearly double internship attainment. 

“I have a better understanding of myself because of those sessions... they didn’t just start off like, 'Okay, to do a resume, you have to put your education here...' They really start off with 'What are your values?' or 'Is this job really even the job for you based on your strengths?”

Binisha Shrestha Student, Temple University Philadelphia

CAREER SERVICES TEAMS are being asked to do more with less, And the PATH TO placement keeps getting MORE COMPLEX.

Entry-level roles are getting more competitive. AI-enabled application volume is flooding hiring pipelines. Overwhelmed employers are reverting to whom you know. How do we ensure that first-generation talent are not filtered out before anyone sees their name? If this resonates, we’d love to talk!

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What we’re hearing from our 100 + partners.

  • THE FIRST-GEN EQUITY GAP

    First-gen students often self-select out, cannot see transferable pathways, and lack access to the networks that drive most hires. They make 56% of undergraduates and have everything it takes to succeed in the world of work but only 30% secure relevant post-grad roles.

    How do we ensure that first-gen students go for the competitive, high-growth opportunities they deserve?

  • access to the right roles

    Too few quality, early-career roles get in font of students. Your team spends advising hours steering students away from low-fit or low growth potential roles rather than toward winnable opportunities.

    What does an high-fit opportunity actually look like for students right now?

  • BLACK-BOX ACTIVITY

    Advisors lack visibility into where students are in their career journey. Guidance becomes guesswork. You may be able to count workshop attendance, but you cannot see job-search behavior.

    Participation metrics are one thing. Signals that can inform timely, tailored support another thing.

  • EARLY ADVISING

    Career support starts in the first semester of college. Many students start prioritizing landing a job in their senior year and realize they lack clarity on their goals, strengths and interests.

    By the time career services catch up, there is a lot to do at a high-stakes time period.

  • THE ROI NARRATIVE

    Career prep workshops and application volume keep rising, but you cannot explain why effort is not translating into interviews and offers. The impact story gets blurry.

    Cross-campus impact and collaboration are hindered by the lack of common sources of data and insights.

  • PERSONALIZED SUPPORT AT SCALE

    Two students may look the same on paper: same GPA, same major, same goal. And still one is getting interviews and the other is not.

    What are the indicators below the surface that can explain the differences in their outcomes and help guide them more effectively? And how can this be done at scale?

ONE PLATFORM To align teams across the campus on career outcomes.

Basta embeds with the infrastructure you already have to meet multiple priorities. Each team gets the view that matters most to them.

FOR DEANS & PROVOSTS

DEFEND THE ROI STORY

FOR CAREER SERVICES DIRECTORS

SCALE WITH LIMITED RESOURCES.

FOR STUDENT SUCCESS TEAMS

CLOSE THE ENGAGEMENT GAP.

Download PDF

ACCESS WHAT WE’VE LEARNED FROM THOUSANDS OF FIRST-GEN JOURNEYS.

  • FRAMEWORK

    A Framework to Improve Student Career Outcomes

    The exact framework Basta uses to move students from enrollment to offer. Every stage, every intervention, every metric that matters.

    Read the framework

  • ARTICLE

    Humanizing Student Affairs: AI in Career Navigation

    How AI augments rather than replaces career advisors. The principles behind Basta's human-in-the-loop approach to first-gen career navigation.

    Read the article

  • INSIGHTS HUB

    Social Capital Insights for First-Gen Talent

    Our data shows 90% of first-gen students are actively building networks. Which specific connections and actions actually move the needle? Original research.

    EXPLORE INSIGHTS

Scale Your Impact, Not Your Workload

HEAR FROM UNIVERSITY OF CALIFORNIA SAN DIEGO ABOUT how we partner with university teams to do the heavy lifting and expand their IMPACT.

See how one partner strengthened campus career readiness without a major budget increase.

See how Basta steps in as an extension of your team to maximize your current resources and accelerate student career launches.

Scale your campus impact

FREQUENTLY ASKED QUESTIONs

Basta plugs into your existing career services budget structure. We work with institutional procurement, philanthropic funding, and Title V allocations. Because Basta integrates with existing infrastructure, each dollar scales across entire student populations without requiring increases in staff or overhead.

What about budget?

What does implementation look like?

Standard integration runs in weeks, not quarters. Your team does not learn a new tool to use day-to-day. We do the heavy lifting on student onboarding, coach delivery, and dashboard setup. Your team gets a live view from day one.

will this replace our advisors?

No. Basta is built to augment human advisors, never replace them. The platform handles the scalable, repeatable parts so your team can spend their time on the high-touch conversations only they can have with students.

LET US DO THE heavy lifting.