BASTA Insights Hub
LEVERAGE our groundbreaking data and FINDINGS TO POWER first-generation SUCCESS.
10,000 students (and counting!) nationwide have taken Seekr,
Basta’s proprietary career navigation survey.
Explore our insights to level up your work with first-gen job seekers.
Social Capital INSIGHTS - NEW!
“It’s Not What You Know, It’s Who You Know”
Our data shows that 90% of first-gen students are actively building their networks. But what specific connections and actions are the most valuable? And what role can professionals, funders, and career readiness practitioners play as job seekers look to kickstart their careers?
Exposure INSIGHTS
“You Cannot Be What You Cannot See”
This wisdom from civil rights activist Marian Wright Edelman rings true: first-gen job seekers are 90% likelier to land a job interview when exposed to 3 or more industries. Yet, many first-gen students — even those with the highest GPAs — lack that vital exposure. Learn what barriers these future leaders face, and how universities and career support practitioners can expand students’ professional horizons.
Seekr is Basta’s student-centered, AI-powered survey, which provides actionable insights on first-gen job seekers, supercharges career success programs nationwide, and powers students toward a thriving future.
FAQ
How does Basta create insights?
Across the country, 10,000 first-generation students (and counting!) have taken Seekr, our AI-powered career navigation survey, to create a personalized job search plan. Drawing from over 1 million proprietary data points, Basta analyzes the results and creates a pioneering insights to shed light on how nonprofits, universities, employers, and funders can be the engine powering these job seekers toward success.
What is Seekr?
Seekr is Basta’s proprietary career navigation instrument, which any student or recent grad can take in under 20 minutes. It is built on a first-of-its-kind, research-ready collection of over 1 million data points from first-gen college students working with Basta. Seekr empowers job seekers to gain invaluable insight on their strengths and goals, create a personalized job search plan based on their results, and launch a successful job search strategy.
10,000 students (and counting!) have taken Seekr in the last several years, and with recent technological advancements in generative AI, the more people use it, the smarter it gets, growing exponentially the ways students can apply what they learn from Seekr. Request a Seekr demo here.
How does Basta work with employers?
Brilliant, talented, and diverse, first-generation students are primed to add unique and exceptional value to companies across industries. Basta partners with companies looking to hire the next generation of leaders, crush their DEI goals, and lead the way in diversifying entire sectors. By working with Basta, top employers like Bloomberg, Snapchat, BNY Mellon, Citi, Justworks, and others gain unprecedented access to an untapped talent pool, drive interest in and affinity for their workplace, and discover crucial insights for their hiring and retention practices.
How does Basta work with nonprofits and universities?
Basta has the country’s best job placement rates for first-gen grads. Now, our Discovery program extends these game-changing methods and outcomes directly to our university and nonprofit partners. With personalized career coaching at scale, access to the first-of-its-kind Seekr survey, and a vibrant community of support, our partners supercharge their career support programs and power their students toward great jobs and thriving futures.