WHERE GEN Z WOMEN build THEIR OWN CAREER trajectory

Basta’s AI-enabled career navigation platform is where first-gen college students—primarily Gen Z women—turn talent into strong first jobs and economic power; not leaving opportunity to chance or bias.

  • Underemployment & pay gaps derail early adulthood. 

  • Women coming out of college are often paid less for the same role, right from the first offer.

  • A small early gap becomes a lasting shortfall, and for many women, it can total up to $1 million over a lifetime.

WHAT WE KNOW

For many first-gen students, especially women, the path from college to a strong first job is anything but clear.

They worked hard, yet still feel invisible to employers.

Biased algorithms and systems decide who gets seen—and who never makes it through the digital doorway.

Major choices steer women into lower-pay tracks.

Opaque titles and bands give managers wide leeway for bias.

Even with the same salary negotiation, women experience different penalties.

Caregiving expectations depress entry-level offers.

Basta exists so first-gen women are not widgets in the job market.
They’re calling the shots.

WHO WE ARE

Basta sits at the intersection of career education and economic opportunity, making sure first-gen students step into strong first jobs that unlock long-term mobility—for them and their families.

AI-ENABLED ADAPTIVE PROGRAMMING:

Personalized prep that learns from each learner’s journey—and adjusts content, coaching, and job matches in real time.

LIVE WORKSHOPS & COMMUNITY:

Live workshops and mentor networks that turn exposure and preparation into offers.

PRECISION JOB MATCHING:

Recommends roles by skills, interests, and drivers (including salary), not just majors.

SALARY-AWARE DESIGN:

Surfaces stronger-pay roles when candidates undervalue salary.

CURATED JOB BOARD:

Partner roles screened for pay, progression, and fit; tailored per user.

ON-TIME GUIDANCE FOR BETTER PAY:

Timely prompts, clarity, and scripts that point to higher-paying entry roles.

By growing social capital for candidates and tightening employer offer decisions, Basta closes entry-level wage gaps for young women.

FROM EXPLORATION TO FIRST JOB TO GENERATIONAL WEALTH

“Basta taught me how to interview, network, and ask for opportunities. That’s what got me internships, my job at NBC, and the curiosity to explore paths I never would have asked about.” I’m the first in my family to complete an undergraduate degree, which helped me land my first corporate job. That strong start made it possible to buy a home for my parents, which was life-changing for my mom, who was housebound with cancer. With that stability, I also helped my sisters with financial planning and career decisions.

Along the way, Basta taught me how to negotiate salary and map a development plan, practical guidance I now share with other first-gen women. The access I had, including office tours, panels, honest conversations with hiring managers, and mentorship, is transformative for young women starting their careers and sets them on the right ladder.”

ANAM MUNAWAR, Cyber Security Engineer

Closing the Opportunity Gap for Young Women

  • Dinasty, Software Engineer

    “Basta has opened so many doors for me. I’m so proud to graduate with a job at NBCUniversal at the intersection of technology and media.”

  • Rayliah, Fidelity Investments Associate.

    “Success comes through persistence, late nights applying, networking relentlessly, and leaning on programs like Basta for mentorship and preparation.“

  • Meerim, Deloitte Tax Intern

    “Thank you Basta for helping me navigate the job search, showcase my strengths with confidence, push past barriers and maintain momentum.”

OUR OUTCOMES:

INTERESTED IN PARTNERING WITH BASTA?

contact us today

Modernize your materials. Build a job-search network. Gain skills.