Over the last decade, Basta has built one of the richest datasets of first-generation career journeys in the country with more than 8 million data points. Founder & CEO Sheila Sarem reflects on our evolution into a tech nonprofit, scaling to support 80,000+ students on the Seekr platform, and why embedding into regional ecosystems is our next chapter of impact.

Career success starts on day one of campus. Explore Basta’s year-by-year framework designed to help institutions track student progress, identify career misalignment early, and provide timely support to end underemployment for graduates.

Basta is officially in Philadelphia! CEO Sheila Sarem joins 'Insight' to discuss the power of presence, Basta’s expansion into a new market, and how we're leveraging human-centered AI to help first-generation students launch strong careers.

Basta CEO Sheila Sarem joins Todd Zipper to discuss the 'last mile' between college and career. Discover how Basta is tackling first-generation underemployment through data-driven career navigation and intentional support systems.

Basta is expanding to Philadelphia with a $600,000 investment from GreenLight Fund Philadelphia to help 11,000 first-generation college students access personalized career navigation, AI-enabled advising, and pathways to quality jobs over the next four years.

Basta is expanding to HBCUs in North and South Carolina with $1.2M from The Leon Levine Foundation, providing first-generation college students with career navigation and pathways to strong first jobs.

Does your data show you numbers, or students? Explore why Deans and Provosts are shifting from reactive tracking to proactive AI-supported advising. We break down how to humanize student affairs dashboards to align campus investments with the career outcomes that truly matter in today's job market.

Does your data show you numbers, or students? Explore why Deans and Provosts are shifting from reactive tracking to proactive AI-supported advising. We break down how to humanize student affairs dashboards to align campus investments with the career outcomes that truly matter in today's job market.

AI meets the job search: smarter tools, new opportunities, and a chance to level the playing field. Here’s how AI is changing hiring—and what it means for students and first-generation job seekers building their careers.

Basta Alumni share their advice for first-gen graduates applying for their first jobs!

Basta is changing the game by setting students up for success through career prep rooted in individualized pathways. At Basta, we understand that the key to persistence and graduation for first-generation students lies in building a bridge between classroom learning and career success. When students see their education as a launchpad for their professional lives, they're more likely to thrive in school. It’s a perspective that transforms how students approach their studies and shapes their entire academic journey.