Brooklyn College case study: SCALING CAREER READINESS FOR STUDENT SUCCESS

Brooklyn College partnered with Basta to roll out Discovery, a scalable career-readiness platform blending assessments, live workshops, and practical tools. With only six staff supporting 14,000 students—nearly half of them first-gen—the team set a goal of 100 applications but astonishingly ended up receiving more than 650.

“Students can learn together in a structured way. Basta Discovery is a great example of that. Students were engaged in ways that wouldn’t have happened otherwise—that’s a fact.” — Andre Fontenelle, Director of Career & Employer Engagement, Brooklyn College

Universities can harness platforms like Basta Discovery that have an AI-integrated career navigation tool and extend the capacity of career services by streamlining diagnostics and delivering action-oriented live workshops. This frees up staff to focus on high-impact, personalized support ensuring quality guidance at scale.

Learn more about how Discovery supports students at scale and explore how students use Seekr AI to cut through the noise of the job search.